Amara La Negra

Amara “La Negra” – Afro‑Latina Trailblazer, Entertainer & Businesswoman

Amara “La Negra” (born Diana Danelys De Los Santos on October 4, 1990, in Miami) is a Dominican‑American powerhouse—singer, actress, TV host, entrepreneur, and Afro‑Latina advocate. She first graced screens at age 4 on Univision’s Sábado Gigante and quickly built a thriving career in music, television, and business (Wikipedia).

Amara gained global fame as the breakout star of VH1’s Love & Hip Hop: Miami, where her powerful stance on colorism and advocacy for Afro‑Latinas resonated worldwide (Wikipedia). After the show’s premiere, she secured a multi-album recording deal with BMG, and her single "What A Bam Bam" reached #8 on the Billboard Latin Pop Digital Song Sales chart (Wikipedia). She released her debut album, Unstoppable (2019), and performed at prestigious events like the 2019 Hispanic Heritage Awards, Premios Juventud, and Premio Lo Nuestro (Wikipedia).

Far more than just a performer, Amara has ventured into entrepreneurship, launching a weekly Instagram series, “Grind Pretty, My Mom Is the Bomb”, celebrating female entrepreneurs and earning praise for her grassroots empowerment efforts (Wikipedia). She also teamed up with Serena Williams on a campaign promoting women in 2020 (Wikipedia).

Most recently, Amara has expanded into real estate, investing in multiple properties in the Dominican Republic, including a development project named Amara Residence featuring apartments and penthouses—signaling her leap into generational wealth and business diversification (Essence).

A proud mother of twin daughters born in March 2022—Sumajestad Royalty and Sualteza Empress—Amara has continued to grow personally and professionally (VH1). Today, she remains a cultural force: challenging outdated beauty norms, championing Afro‑Latina representation, guiding new generations through her children’s books (including Amarita’s Way), and maintaining an empowering presence in media (Essence).

From Miami’s Little Santo Domingo to global stages in music, television, business, and activism, Amara “La Negra”continues to break barriers and redefine success—proving that being unapologetically you is the ultimate power.

Amara La Negra – The Unstoppable Afro-Latina Powerhouse in Music, Fashion & Culture

Amara La Negra is the embodiment of today’s modern woman—fierce, multifaceted, and unapologetically authentic. Rooted in her Dominican and Afro-Caribbean heritage, and raised in the heart of Miami, Florida, Amara blends the passion of her past with the fire of her future. She proudly describes herself as vibrant, eccentric, and ambitious, a true Dominican diva whose soul thrives on performance, rhythm, and the electrifying energy of her fans.

Amara's debut EP, “Unstoppable”, reflects her fearless approach to life and artistry. Infused with R&B, Hip-Hop, Afro-Latin rhythms, and a signature Caribbean flavor, the project delivers an empowering global soundscape. It’s more than music—it’s her declaration: no obstacle can dim her light. Her training in dance, acting, and modeling comes through in every performance, making her a true triple threat in the entertainment world.

In 2017, Amara became a breakout star on VH1’s Love & Hip Hop: Miami, where she captivated millions with her raw vulnerability, cultural pride, and fierce determination to break barriers in the American mainstream music scene. The show also spotlighted her powerful bond with her mother—her rock and inspiration—and gave fans an inside look into the woman behind the artistry: bold, resilient, and full of heart.

Amara La Negra is more than a performer—she’s a cultural icon redefining Afro-Latina identity in entertainment. Whether she’s rocking a high-fashion look straight off the runway or turning heads with bold, colorful streetwear, Amara expresses herself through fashion that’s fearless, style that’s ever-evolving, and confidence that’s magnetic. Some days she channels Vogue couture, other days she’s a walking canvas of Caribbean flair and Miami heat—always authentic, always Amara.

As an artist, activist, entrepreneur, and proud mother of twin daughters, Amara continues to evolve while staying true to her roots. She isn't following trends—she's setting them, with music, fashion, and a message that celebrates identity, empowerment, and unstoppable energy.