Puerto Rican Parade Dev

Lila Nikole. Puerto Rico Day Parade Ambassador.
New York City, June 14th.

Our culture is vibrant. Our spirit is strong. And our love for family runs deep.

"My name is Lila Nikole. I was born and raised in Queens, NY, and I am proudly Puerto Rican.

Being Puerto Rican has shaped who I am in every way. It lives in my values, my family, my creativity, and in everything I create. Throughout my career, I've had the privilege of sharing my culture through design, fashion, storytelling, and creative experiences that celebrate the beauty, strength, and spirit of our people.

This year, Lila Nikole carries all of that down Fifth Avenue as an official Ambassador of the NYC Puerto Rico Day Parade, one of the largest cultural celebrations in the world, with over 2 million people lining the streets and eyes watching from around the globe.

For Lila, this is personal. She is an award winning designer, a creator, and a proud Puerto Rican woman who has built her brand on the belief that culture deserves to be seen, worn, and celebrated at the highest level. This moment is not just a milestone. It is a reflection of every person she represents.

This year's float brings together some of the most iconic voices in Latin culture. Joining Lila on the parade route are global artists and ambassadors Daddy Yankee, Ozuna, and Anthony Ramos.