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69th National Puerto Rican Day Parade · 2026
Wear the
Moment.
She turns culture into fabric.
New York City · June 14, 2026
Limited EditionParade Day — June 14Official AmbassadorSomos Más Que 100×35
2M+
People Watching
69th
Annual Parade
35
Blocks of Culture
#1
Puerto Rican Celebration in the World
The Ambassador
Queens raised.
Miami built.
Fifth Ave bound.
“
Being Puerto Rican has shaped who I am in every way. It lives in my values, my family, my creativity, and in everything I create.
Lila Nikole · 2026 Parade Ambassador
Born and Raised in Queens, NY
Lila Nikole is a proud Puerto Rican woman who built her family-owned brand on the belief that culture deserves to be seen, worn, and celebrated at the highest level.
A Designer Who Became the Culture
From Sunday Service to the Super Bowl to the Rock and Roll Hall of Fame, Lila's designs have appeared at the world's most iconic stages and moments.
Family First. Always.
Everything Lila creates is rooted in family. Her brand reflects the values, love, and spirit of her community — the people who raised her and the culture she carries everywhere she goes.
01
Kanye West's Sunday Service
Dressed the iconic Sunday Service production
02
Super Bowl Designer
Her designs graced the world's biggest stage
03
Rock and Roll Hall of Fame
Designs permanently archived in cultural history
04
Platinum FUBU Partner
Official collaboration with one of culture's most iconic brands
Wear the Moment
Limited Edition · June 14 Only
Designed to celebrate
where we come from.
The official Lila Nikole x Platinum FUBU Puerto Rico collection. Each piece carries the spirit of the island. Limited availability.
Powered by WRTH
The Tech Behind
the Moment.
WRTH is powering this activation with real-time commerce technology, augmented reality, and live data — turning the parade into a fully connected experience.
[ Black Terminus AR Experience ]
AR · Augmented Reality
The Float Comes Alive with Black Terminus
At our last activation with Lila Nikole, we used Black Terminus to layer augmented reality directly onto the physical experience. Real space. Real time. A whole new dimension of storytelling — and we are bringing it to the parade.
Coming June 14 →
Live Data Visualizations
Real-time commerce data, cultural stats, and parade metrics — powered by MotherDuck Dives. The parade becomes a live dashboard.
Coming June 14 →
Pin Your Barrio
A live interactive map where the community can drop their pin — island or diaspora. Watch the Puerto Rican footprint grow in real time on parade day.
Coming June 14 →
Cultural Trading Cards
Generate your own personalized Puerto Rico cultural trading card. Powered by WRTH's AI commerce stack. Collectible. Shareable. Yours.
Coming June 14 →
You Scanned. Now Get Rewarded.
Get your exclusive parade discount.
Drop your email and we'll send you a discount on the limited jersey. A little gift from Lila to you.
No spam. Just culture, community, and the occasional drop worth knowing about.
Powered by MotherDuck
Live Data Dives
Real-time cultural intelligence powering the parade activation — built by WRTH.