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Miami Vibes Magazine

Miami Swim Week 2021

beauty & fashion , July 1, 2021

Miami Swim Week History

Miami Swim Week has a long history. So let’s get started...

Jimmy Woodman organized the first swim week in 1989. The event began as a collaboration between Florida Sports Magazine and the University of Florida. It was a tremendous outcome, and  successfully continued until 1998. The event, however, was discontinued in 1998 and was resumed in 2005. Miami Sports International, a subsidiary of Swim Gym Aquatics, was crucial in the event's revival. Jonathan Strauss, the fourth-year captain of the University of Florida Swimming Team headed the event.

 Miami Swim Week over the years has organized many sub-events during the swim week. including an annual open water swimming competition held in Florida. The last time the event occurred was on April 17th, 2016 The H2O foundation, which was created to eradicate drowning in South Florida.

The main goal of Miami Swim Week was to elevate open water swimming to the forefront of aquatic sports. The organizers of this tournament hoped to improve open water swimming so that it may become an Olympic sport. Additionally, this event was developed to assist swimmers in giving back to the sport. Within a short period of time, the event became incredibly popular, with people flocking to locations like Globo Surf to shop. Even some former Olympians have competed in this event. Tiffany Cohen, Robert Strauss, Nathan Adrian, Ed Moses, Anthony Ervin, Ricardo Monasterio, George Bovell, and Gary Hall are among the names on the list.


Miami Swim Week has undergone considerable change over the years. It has evolved into a showcase for designers throughout time. International Swim Wear brands from all over the world now attend Miami Swim Week to show off their newest collection.

Thousands of designers, models, and industry insiders gather each year during Miami Swim Week to showcase their talent They pay close attention to the trends that are predicted to emerge in the swimsuit market in the next years. The event is now in its sixteenth year since it was resurrected in 2005. 


Miami Swim Week 2021

Today, Miami Swim Week has evolved into a well-known brand. People go from all over the world to attend Miami Swim Week in order to have a good time and learn about the latest swimsuit designs. They are also able to see what their favorite swimsuit businesses have in store for them in the future. This is why undoubtedly Miami swimwear can be considered as one of the leading events taking place in the swimwear industry.

Miami Swim Week 2021

Miami Swim Week 2021

Miami Swim Week returns to the shores of South Beach for a fashion-filled week of the latest in swim and resort wear. Runway shows, trade shows, pop-up shops, and pageants are in full swing from July 8-11th at THE FAENA FORUM.


Here’s everything you need to know about Swim Week’s most anticipated events and how to snag a seat to the hottest swimwear celebration in Miami.


The 4 days of shows will feature the coolest swim & resort designers from around the globe. Official info at

Seating Arrangement 

Row 1 Ticket: VIP Seat, Major Swag Bag, Complimentary Beverages, Exclusive invite to VIP private Mansion Parties with hosted bar, invites to after-parties!

Row 2 Ticket: VIP Row 2 Seat, sponsored goodies, priority access, invites after parties

Row 3 Ticket: VIP Row 3 Seat, priority admission, invites to after-parties

General Admission: access to all of the fun, runway shows, drinks for purchase


miami swim week


The “world’s largest swimwear show” takes over the Miami Beach Convention Center, hosting buyers from 60+ countries.

See the trendiest designs for the upcoming cruise season in the swim fashion capital of the world.


The industry’s most celebrated and established exhibition begins July 8, SwimShow. This event is for registered industry professionals and enthusiasts only.

According to the official website, designers Include BFYNE, Black Tape Project, Liliana Montoya Carmen Steffens, Mister Triple X, Sauvage Swim, Lounge Underwear, PatBO, Vilebrequin and many many more.

worlds largest swimwear show of miami
Miami Vibes Magazine

Notable Feature:


Lila Nikole

When talking about swim shows we cannot skip Lila Nikole…

The Lila Nikole Collection is swiftly establishing itself as one of the most popular swimsuit companies. After rebranding from Amaya Swimsuit in 2009, the newly relaunched swimwear brand has only grown further.


With each passing year, the momentum continues to build as a direct result of the effort, creativity and fashion-forward instincts of the designer, Lila Nikole Rivera.

The Lila Nikole Collection has been featured in Elle, Sports Illustrated, The Source, Vibe, and many other publications.

Will Smith, Kim Kardashian, Jenny McCarthy, Keyshia Cole, Mya, Vivica Fox, Serena Williams, Chrissy Tiegen, Sara Underwood, Jessica Perez, Erica Mena, Gigi Hadid, Farrah Abrahams, Amrezy, and others have all worn her swimsuit, earning her the title of celebrity favorite swimsuit designer. The list is still growing.

The Lila Nikole Collection became a nationally recognized brand after her fourth appearance on BET's Rip The Runway in 2013, which resulted in hundreds of thousands of visitors to her website. Demand and orders grew swiftly, and every major swimsuit event began contacting Lila Nikole to include her collection in their displays.


Her line has been featured on CNN Espanol, Fashion TV for Best Swimwear, she provided suits for all of the girls competing on Univision's Nuestra Belleza Latina, and she was included in Sports Illustrated's 50th Anniversary swim edition. And if that weren't enough, Lila has also partnered with ten NFL teams and two NBA teams to offer swimwear for the cheerleaders' swimsuit calendar, featuring unique design suits for the NFL season kickoff event and HBO's Hard Knocks: Miami Dolphins.

The Lila Nikole Collection was a vision that was built from the bottom up into a profitable business thanks to the designer's ambition and initiative, and Lila Nikole's achievement in building a significant swimsuit brand has not gone unnoticed. Her ability to grow her company to where it is today piqued the interest of a collegiate psychology class, and she was subject featured recently at Feldman University.

lila nikole collection is a national brand
Miami Vibes Magazine

The city of Miami will be closing Española Way between Washington Avenue and Collins by placing an 80-foot runway on the street for the models to walk the runway for the Wave Miami Beach Fashion Show series on July 8th at 8:00 pm. Lila Nikole will be closing out the night with top models and influencers from around the globe. This show helps to benefit the children’s foundation, Silent Victims of Crime while helping to enrich the business located on Miami Beach. Tickets can be purchased online for this fundraiser.

The Lila Nikole Collection will be closing out swim week with a finale poolside soiree on Sunday, July 11th, featuring multiple DJs, influencers, and celebrity guests


One of Miami Swim Week’s largest and most established swimwear show producers, Paraiso’s pop-up shop, lounge, and 30+ runway shows showcase the latest in environmentally conscious swimwear at popular Miami Beach venues like The Setai, Artechouse, and The Lennox. Pop into the Paraiso Bungalow to shop collections, accessories, and jewelry while meeting the designers behind the creations. View here for Paraiso's full schedule of events.

parasio one of miami swim week
pop into parasio bungalow