Beauty is defined by the diversity in our skin tones, the history that created who we are, the story of our ancestors, the unity of our love in being who you are, and the acceptance of us all- with no rules or boundaries, united as one.
Diversity is beautiful! We are based in Miami, a melting pot of ethnicities. This campaign was inspired by a moment that occurred during fashion week. A few beautiful brown skin models were turned away as they entered the line for a casting. They were told we have enough brown models and were not able to cast.
Social media grabbed hold of this occurrence and the news was brought to our attention. We pride ourselves in being inclusive while showcasing our brand. Our brand is successful because of the most amazing multi cultural consumers, from different age groups, sizes and geographical locations. This shoot was a labor of love. Miami has so many incredible ethnic women. We wanted to gather some of the finest and feature them together.
We are using our voice to show unity amongst us all, the divine elegance of unique shades of golden brown skin tones, the bounce in her curls, and the divine structures and features of her face. This was such a magical shoot! The vibe was so good. We hope you love and enjoy the images as much as we loved creating them! We proudly boast a cultural mix of creators who came together to bring this project forward.
Photography: Jean Claude
Video: Shack Milhomme
Stylist: Lila Nikole
Wardrobe assistant: Karo DelGobbo
Location: The Secret Lagoon Miami
Beauty: Yilena Luxury Lashes
Models: Britnee Orphe, Joelle Frederick, Kate Citrone, Brianna Smith, Kiki Barth,Courtny Jones, Ocean Van Excel, Nellie Lawson, Morriah Leah.
Special thanks to Dollhouse Model Agency