Limited EditionParade Day — June 14Official AmbassadorSomos Más Que 100×35
2M+
People Watching
69th
Annual Parade
35
Blocks of Culture
#1
Puerto Rican Celebration in the World
The Ambassador
Queens raised. Miami built. Fifth Ave bound.
“
Being Puerto Rican has shaped who I am in every way. It lives in my values, my family, my creativity, and in everything I create.
Lila Nikole · 2026 Parade Ambassador
🇵🇷
Born and Raised in Queens, NY
Lila Nikole is a proud Puerto Rican woman who built her family-owned brand on the belief that culture deserves to be seen, worn, and celebrated at the highest level.
✂️
A Designer Who Became the Culture
From Sunday Service to the Super Bowl to the Rock and Roll Hall of Fame, Lila's designs have appeared at the world's most iconic stages and moments.
👨👩👧
Family First. Always.
Everything Lila creates is rooted in family. Her brand reflects the values, love, and spirit of her community — the people who raised her and the culture she carries everywhere she goes.
“This moment is not just a milestone. It is a reflection of every person she represents.”
01
Kanye West's Sunday Service
Dressed the iconic Sunday Service production
02
Super Bowl Designer
Her designs graced the world's biggest stage
03
Rock and Roll Hall of Fame
Designs permanently archived in cultural history
04
Platinum FUBU Partner
Official collaboration with one of culture's most iconic brands
The Float
The Artists Behind the Moment.
Joining Lila on the parade route are global artists and ambassadors Daddy Yankee, Ozuna, Dayanara Torres, and Anthony Ramos.
Tap the card · Toca para voltear
Lila Nikole
2026 Parade Ambassador
Daddy Yankee
El Cangri · Legend
Ozuna
Global Superstar
Dayanara Torres
Miss Universe · Icon
Anthony Ramos
Puerto Rican Icon
Wear the Moment
Limited Edition · June 14 Only
Designed to celebrate where we come from.
The official Lila Nikole x Platinum FUBU Puerto Rico collection. Each piece carries the spirit of the island. Limited availability.
WRTH is powering this activation with real-time commerce technology, augmented reality, and live data — turning the parade into a fully connected experience.
AR · Augmented Reality
The Float Comes Alive with Black Terminus
At our last activation with Lila Nikole, we used Black Terminus to layer augmented reality directly onto the physical experience. Real space. Real time. A whole new dimension of storytelling — and we are bringing it to the parade.
How to use Black Terminus AR:
a. Open the Black Terminus app on your phone
b. Point your camera at the Puerto Rico flag, a landmark, or the float
c. Watch it come alive
DATA · Live
Live Data Visualizations
Real-time commerce data, cultural stats, and parade metrics — powered by MotherDuck Dives. The parade becomes a live dashboard.
MAP · Live
Pin Your Barrio
A live interactive map where the community can drop their pin — island or diaspora. Watch the Puerto Rican footprint grow in real time on parade day.
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AI · Trading Cards
Cultural Trading Cards
Generate your own personalized Puerto Rico cultural trading card. Powered by WRTH's AI commerce stack. Collectible. Shareable. Yours.