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2026 Parade Ambassador

Turning
Culture
Into Fabric.

She turns culture into fabric. Lila Nikole takes the parade this June 14 as the official Ambassador of the 69th National Puerto Rican Day Parade.

Shop Limited Jersey — $99Meet Lila
Limited EditionParade Day — June 14Official AmbassadorSomos Más Que 100×35
2M+
People Watching
69th
Annual Parade
35
Blocks of Culture
#1
Puerto Rican Celebration in the World

The Ambassador

Queens raised.
Miami built.
Fifth Ave bound.

Lila Nikole
“

Being Puerto Rican has shaped who I am in every way. It lives in my values, my family, my creativity, and in everything I create.

Lila Nikole  ·  2026 Parade Ambassador

🇵🇷
Born and Raised in Queens, NY

Lila Nikole is a proud Puerto Rican woman who built her family-owned brand on the belief that culture deserves to be seen, worn, and celebrated at the highest level.

✂️
A Designer Who Became the Culture

From Sunday Service to the Super Bowl to the Rock and Roll Hall of Fame, Lila's designs have appeared at the world's most iconic stages and moments.

👨‍👩‍👧
Family First. Always.

Everything Lila creates is rooted in family. Her brand reflects the values, love, and spirit of her community — the people who raised her and the culture she carries everywhere she goes.

Lila Nikole family

“This moment is not just a milestone. It is a reflection of every person she represents.”

01
Kanye West's Sunday Service
Dressed the iconic Sunday Service production
02
Super Bowl Designer
Her designs graced the world's biggest stage
03
Rock and Roll Hall of Fame
Designs permanently archived in cultural history
04
Platinum FUBU Partner
Official collaboration with one of culture's most iconic brands

The Float

The Artists Behind
the Moment.

Joining Lila on the parade route are global artists and ambassadors Daddy Yankee, Ozuna, Dayanara Torres, and Anthony Ramos.

Tap the card · Toca para voltear

Lila Nikole

Lila Nikole

2026 Parade Ambassador

Lila Nikole back
Daddy Yankee

Daddy Yankee

El Cangri · Legend

Daddy Yankee back
Ozuna

Ozuna

Global Superstar

Ozuna back
Dayanara Torres

Dayanara Torres

Miss Universe · Icon

Dayanara Torres back
Anthony Ramos

Anthony Ramos

Puerto Rican Icon

Anthony Ramos back
Wear the Moment
Limited Edition · June 14 Only

Designed to celebrate
where we come from.

The official Lila Nikole x Platinum FUBU Puerto Rico collection. Each piece carries the spirit of the island. Limited availability.

LIMITED EDITION PUERTO RICO JERSEY

LIMITED EDITION PUERTO RICO JERSEY

$ 99.00 USD

LIMITED EDITION PUERTO RICO JERSEY

$ 99.00 USD
LIMITED EDITION PUERTO RICO JERSEY Male

LIMITED EDITION PUERTO RICO JERSEY Male

$ 99.00 USD

LIMITED EDITION PUERTO RICO JERSEY Male

$ 99.00 USD
LIMITED EDITION PUERTO RICO JACKET

LIMITED EDITION PUERTO RICO JACKET

$ 125.00 USD

LIMITED EDITION PUERTO RICO JACKET

$ 125.00 USD
LIMITED EDITION PUERTO RICO JACKET Male

LIMITED EDITION PUERTO RICO JACKET Male

$ 125.00 USD

LIMITED EDITION PUERTO RICO JACKET Male

$ 125.00 USD

Powered by WRTH

The Tech Behind
the Moment.

WRTH is powering this activation with real-time commerce technology, augmented reality, and live data — turning the parade into a fully connected experience.

AR · Augmented Reality
The Float Comes Alive with Black Terminus

At our last activation with Lila Nikole, we used Black Terminus to layer augmented reality directly onto the physical experience. Real space. Real time. A whole new dimension of storytelling — and we are bringing it to the parade.

How to use Black Terminus AR:

a. Open the Black Terminus app on your phone

b. Point your camera at the Puerto Rico flag, a landmark, or the float

c. Watch it come alive

DATA · Live
Live Data Visualizations

Real-time commerce data, cultural stats, and parade metrics — powered by MotherDuck Dives. The parade becomes a live dashboard.

Pin Your Barrio
MAP · Live
Pin Your Barrio

A live interactive map where the community can drop their pin — island or diaspora. Watch the Puerto Rican footprint grow in real time on parade day.

Trading Card1 / 11
AI · Trading Cards
Cultural Trading Cards

Generate your own personalized Puerto Rico cultural trading card. Powered by WRTH's AI commerce stack. Collectible. Shareable. Yours.

Powered by WRTH

Pin Your Barrio
Where are you
from?

Drop your pin — island or diaspora. Watch the Puerto Rican footprint grow.

Family Municipio

Where You Are Now

✓ Pin dropped! Welcome to the map.

...Pins on the map

You Scanned. Now Get Rewarded.

Get your exclusive parade discount.

Drop your email and we'll send you a discount on the limited jersey.
A little gift from Lila to you.

No spam. Just culture, community, and the occasional drop worth knowing about.

Powered by MotherDuck

Live Data Dives

Real-time cultural intelligence powering the parade activation — built by WRTH.

Collector DNA: What They Collect
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