WITH THE SHOW, SHOWTIME® OFFERS INSIDE LOOK AT THE MAKING OF THE PEPSI SUPER BOWL LV HALFTIME EXTRAVAGANZA
Rare Glimpse Behind the Scenes of the Year’s Biggest Live Performance Executive Produced by Emmy® Nominee Jesse Collins and Directed by Emmy Nominee Nadia Hallgren
NEW YORK – February 10, 2021 – SHOWTIME has announced that it will air THE SHOW, a 90-minute feature documentary that will provide a unique, first-ever look into the making of the Pepsi Super Bowl LV Halftime Show, starring The Weeknd. Executive produced by Emmy winner Jesse Collins (John Lewis: Celebrating a Hero) and directed by Emmy nominee Nadia Hallgren (Becoming), THE SHOW is produced by Pepsi and Boardwalk Pictures (7 Day’s Out, Chef’s Table) and will premiere later this year.
This past Sunday, more than 100 million people around the world tuned in to watch The Weeknd’s visual and sonic artistry on the Pepsi Super Bowl Halftime Show stage. What the world witnessed was the product of tireless hours, days and months of collaboration among first-time Halftime Show executive producer Collins, brought on by second time Executive Producers, Roc Nation, and entertainment industry visionaries to pull off one of the biggest music and entertainment productions this year – during one of the most logistically challenging times. Despite the logistical challenges the collective team faced, the result is what the world saw Sunday - and one of the most inventive and entertaining performances to date. While Sunday’s show may be over, its story is just beginning.
“The scale and scope of the Pepsi Super Bowl Halftime Show stage is unmatched; heading into Sunday, the stakes couldn’t have been higher for our brand, the league, the artist camp and our partners,” said Todd Kaplan, Vice President of Pepsi Marketing. “With the last year essentially going completely virtual, production plans and procedures had to be re-written – but with Jesse Collins, Roc Nation and talented creatives at the helm, we were able to truly pull off one of the most spectacular shows to-date. With our new documentary coming to SHOWTIME, we cannot wait to give fans a peek behind the curtain into the emotional and thrilling journey of pulling together the biggest performance of the year.”
“Anchored by The Weeknd’s dynamic performance, THE SHOW is a worthy snapshot of the tremendous artistry and effort that goes into the Pepsi Super Bowl Halftime Show,” said Kent Sevener, Vice President Content Acquisition & Business & Legal Affairs, Showtime Networks Inc. “Jesse Collins has been absolutely passionate about this project, and Nadia Hallgren, an expert in the craft of vérité storytelling, brings the kind of energy and insight that will make this behind-the-scenes look a transformative experience and something unique for SHOWTIME viewers.”
THE SHOW is being brought to life by award-winning filmmaker Hallgren, who most recently directed Becoming, a documentary about former First Lady Michelle Obama that was released in 2020 and nominated for four Emmy Awards, including Outstanding Director for a Documentary.
Collins’ work on Pepsi Super Bowl LV Halftime Show marks his first year, joining Roc Nation, as its executive producer. Working alongside Collins was a cast of entertainment production leaders including XO’s La Mar Taylor, Creative Director for The Weeknd, Lila Nikole, the first Latina costume designer to work on the Halftime Show, the incomparable Bruce Rodgers on set design and Charm La’Donna, the choreographer behind the world’s biggest pop stars, developing the show choreography.
The Pepsi Super Bowl LV Halftime Show was the Pepsi brand’s 10th time as presenting sponsor of the event, ninth year in a row and second year in the partnership formed between NFL and Roc Nation. THE SHOW is the latest iteration in the Pepsi brand’s long-standing partnership with ViacomCBS, including the MTV Video Music Awards (VMAs) and more.
Showtime Networks Inc. (SNI), a wholly owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SHOWTIME is currently available to subscribers via cable, DBS, and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung Smart TVs and Xbox One. Consumers can also subscribe to SHOWTIME via Amazon’s Prime Video Channels, DirecTV Now, FuboTV, Hulu, Sling TV, Sony PlayStation™ Vue, and YouTube TV. Viewers can also watch on computers at Showtime.com. SNI also manages Smithsonian Networks™, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel™ and Smithsonian Channel Plus™. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV. For more information, go to www.SHO.com.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
About Nadia Hallgren
Nadia Hallgren is an award-winning filmmaker and director of photography from The Bronx, New York.
Most recently Nadia directed BECOMING, an emmy-nominated documentary about former First Lady Michelle Obama that was released on Netflix in 2020. In 2019 she directed After Maria, an Academy Award-shortlisted short documentary that tells the story of three mothers displaced by Hurricane Maria.
Nadia won the special jury prize at SXSW 2018 for She’s the Ticket, a independent episodic series about women running for office in response to Trump’s election, and a Webby for Public Service and Activism (2018) for her film Gavin Grimm vs., about a transgender teen from Virginia headed to the Supreme Court.
With a focus on the craft of vérité storytelling, Nadia has also become one of the leading cinematographers in documentary filmmaking. Her credits include the Sundance award- winner Motherland (2017), Academy Award-nominated and Sundance Grand Jury Prize-winner Trouble the Water (2008), and Sundance award-winner Trapped (2016). Nadia is a member of the Academy of Motion Picture Arts and Sciences and an alum of International Center of Photography.
About Boardwalk Pictures
BOARDWALK PICTURES is an award-winning production company that has carved a unique niche within today’s media landscape. As creators and producers of some of the most recognizable premium, non-fiction TV shows and feature films, Boardwalk Pictures continues to push the boundaries of factual entertainment.
Their work includes CHEER, CHEF’S TABLE, STREET FOOD, THE GOOP LAB, LAST CHANCE U, WE ARE FREESTYLE LOVE SUPREME and THE BLACK GODFATHER.